ISO 10668:2010
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ISO 10668:2010
46032

Abstract

 Preview

ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.

ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.


General information 

  •  :  Published
     : 2010-09
  •  : 1
     : 11
  •  : ISO/TC 289 Brand evaluation
  •  :
    03.140 Patents. Intellectual property

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