Abstract

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This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").

Non-market research activities, such as direct marketing, are outside the scope of this document.


General information 

  • Status
     : Published
    Publication date
     : 2019-02
  • Edition
     : 3
    Number of pages
     : 66
  • Technical Committee
     : ISO/TC 225 Market, opinion and social research
  • ICS
     :
    03.020 Sociology. Demography
    01.040.03 Services. Company organization, management and quality. Administration. Transport. Sociology. (Vocabularies)
    03.100.20 Trade. Commercial function. Marketing

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